New World and PAK’nSAVE support NZ Blood Service campaign
Foodstuffs South Island
New World and PAK'nSAVE are pleased to show their
support for the New Zealand Blood Service's Missing Type
campaign.
Customers will notice the letters O and A disappear from the New
World and PAK'nSAVE's logos on the brands' digital channels,
between October 16 and 18.
This is NZBS's second Missing Type campaign, which lets
organisations and individuals show their support for blood donation
by removing the letters A and O - the most common blood types -
from their logos, branding, online content and social media
accounts.
"New Zealand Blood Service wants New Zealanders who don't know
their blood type to find out this year, as it may be their first
step towards becoming a lifesaving blood donor," Foodstuffs NZ
Managing Director Steve Anderson says.
"Our stores really got behind last year's campaign, and New
Zealand Blood Service tells us it resulted in 10,000 New Zealanders
becoming new donors within five months, which is a fantastic
result. We're very pleased to support Missing Type again this
year," Anderson says.
"The campaign will be reflected through the PAK'nSAVE and New
World website and Facebook pages. We're also encouraging our store
owners to support the campaign in their own way, by adjusting their
promotional material and in-store posters, by organising a blood
donation drive for staff.
"Donated blood and blood products save the lives of 27,000 New
Zealanders every year, yet just under 4 percent of the eligible
population is registered to donate. We know that New Zealanders are
generous people, and so we think we can do better! I'd like to
encourage all of our customers to consider becoming a blood donor.
Look out for NZBS events around the country or go to nzblood.co.nz for more
information on how you can help," Anderson says.
Customers will notice the
letters O and A disappear from the New World and PAK'nSAVE's logos
on the brands' digital channels, between October 16 and
18.
This is NZBS's second Missing Type campaign, which lets
organisations and individuals show their support for blood donation
by removing the letters A and O - the most common blood types -
from their logos, branding, online content and social media
accounts.
"New Zealand Blood Service wants New Zealanders who don't know
their blood type to find out this year, as it may be their first
step towards becoming a lifesaving blood donor," Foodstuffs NZ
Managing Director Steve Anderson says.
"Our stores really got behind last year's campaign, and New
Zealand Blood Service tells us it resulted in 10,000 New Zealanders
becoming new donors within five months, which is a fantastic
result. We're very pleased to support Missing Type again this
year," Anderson says.
"The campaign will be reflected through the PAK'nSAVE and New
World website and Facebook pages. We're also encouraging our store
owners to support the campaign in their own way, by adjusting their
promotional material and in-store posters, by organising a blood
donation drive for staff.
"Donated blood and blood products save the lives of 27,000 New
Zealanders every year, yet just under 4 percent of the eligible
population is registered to donate. We know that New Zealanders are
generous people, and so we think we can do better! I'd like to
encourage all of our customers to consider becoming a blood donor.
Look out for NZBS events around the country or go to nzblood.co.nz for more information on
how you can help," Anderson says.
