Four Square Promotions
Colour Circular 1 Week Promotions
This is a one week promotion, which is advertised in our Colour
Mailer.
The promotional price is determined by your deal given and the
current promotional price in the market. We use some of our margins
plus your deal to reach the required promotional price.
Colour Circular promotional products must either be stocked by
95% of Four Square stores, or included in our current 'Advertised
Range'.
Colour Circular 4 Week Promotion
This is a four week promotion, which is advertised in our Colour
Mailer. This is usually advertised on the first week of the
promotion and runs in-store at the same price for the remaining
three weeks.
The promotional price is determined by your deal given and the
current promotional price in the market. We also use some of our
margins plus your deal to reach the required promotional price.
All Colour Circular promotional products must either be stocked
by 95% of Four Square stores, or included in our current
'Advertised Range'.
Bonus Deal Optional 4 Week Promotion
This is a four week in-store promotion for product that is not
stocked by all stores, but must be stocked by at least 10.
Bonus Deal Optional promotions are a good way for suppliers to
gain distribution in the Four Square Group, as they are optional
for the stores that do not stock the product. All stores receive
advance communication of the planned promotion and promotional
shelf talkers, so those who don't stock the product may wish to
trial it over the promotional period.
Clashes
Colour Circular or Bonus Deal Optional promotions on similar
types of products will not start on the same week, but may overlap
during the second, third or fourth weeks of the promotion.
We believe that the Four Square Group offers both suppliers and
customers the very best value for money with its promotional
programme and look forward to your continued support.
Co-op Charges
The Four Square Group continues to be the major Supermarket
Group in the rural areas and small towns of the South Island. With
our re-branding now complete, our focus on store standards,
scanning upgrades and the new initiatives introduced, the Four
Square Group has maintained its strong share of the market in
2007.
We have 72 stores throughout the South island with a liquor
licence. This makes Four Square, in their convenient locations, a
very powerful consumer choice when selecting liquor.
The Four Square Group has continued to be consistent with the
presentation of its advertising formats. These include our major
consumer giveaway promotion, our weekly circular and our very
popular, and much talked about, TV commercial. We believe that this
has had a major bearing on our strong share and in providing you
with value for your Co-op spend.
We trust that our charges still remain very competitive based on
the key locations of our 80 markets situated throughout the South
Island. If you have any questions on the co-op charges above please
don't hesitate to discuss them with us.
