Promotions
Fresh Produce, Butchery and Seafood
The Produce and Butchery promotional programmes are advertised
weekly through newspapers, store mailers, subscriber emails and
radio.
The process for scheduling Produce promotions starts approx.
10-12 days prior to the promotion commencing, while for Butchery
promotions the scheduling begins up to four weeks in advance. The
procuring of these promotions is completed by the Raeward Fresh
Promotions/Merchandising Coordinator.
Grocery/Chilled/Frozen
The Grocery promotional programme is coordinated by Head Office,
and suppliers are invited onto this program if the Group feels that
the product suits the Raeward Fresh strategy by complementing its
fresh departments.
Our Raeward Fresh Grocery promotions are negotiated with the
Promotions/Merchandising Coordinator and run for a period of either
two or four weeks as an on-shelf promotion, with two or four weeks
off-promotion.
There are a few options for suppliers to choose from when
offering deals to the Raeward Fresh Group Promotions.
Scan Back: This is a type of performance promotion whereby the
discount to the Raeward Fresh Group is calculated from Point of
Sale scans. This discount must be approved by the Raeward Fresh
Promotions Coordinator before the promotion can commence. Our
stores then report the POS data for the promotional period and
charge back the supplier.
Warehouse Withdrawal Promotions: These are designed for products
distributed through the Foodstuffs South Island Ltd central
distribution network (ambient, chilled and frozen) and should be
discussed with the RF Promotions Coordinator.
Off Invoice Discount: A percentage discount offered on the cost
of a promotional product.
