For Vendors

Product Ranging (How to get products on the shelf)

Product Ranging is the process we use to determine which products should appear on our supermarket shelves. As we have a limited amount of space available, most ranging decisions aim to answer the question,"Why should this product replace an existing product we have for sale?"

Ranging decisions are made both at our head office and in our stores. Our core range for each banner group is recommended by the Category Services team and confirmed by the Banner Group; they are responsible to review the product ranges and ensure that we are stocking products that our customers want. Local stores can also make ranging decisions which may reflect their local producers, the niche that they wish to occupy, and customer requests.

Suppliers often ask where they should present their products for ranging: to Foodstuffs, or to their local store(s). Both options are available, but there are certain benefits to consider when you make this decision. This table outlines the benefits of each approach:

Click here for more information about Product Ranging.

For central ranging, the Category Services team are your one point of contact for the presentation of new products for all grocery, frozen and chilled categories, across the New World, PAK'nSAVE and Four Square groups. The Category Services NPD Contacts list outlines who is responsible for each segment of our product range.

If you wish to present products into the Henry's Liquor outlets click here to view the ranging process for Henry's.