Food for Thought
We proudly support Food for Thought – a free nutritional education programme delivered in schools by the Heart Foundation and Food for Thought Education Trust.
Supporting kids' healthy eating
We believe in the importance of empowering the next generation and giving them the tools to make good choices about what they eat. That's why, since 2007, our stores (New World, PAK’nSAVE and Four Square) have supported Food for Thought – a free nutritional education programme delivered in schools by the Heart Foundation and Food for Thought Education Trust.
Developed by Foodstuffs alongside medical professionals, teachers and nutritionists, Food for Thought aims to reduce rising rates of obesity in New Zealand. Rates which are currently the third highest among adults in the OECD, according to the Ministry of Health.
Since it started, Food for Thought has reached more than 200,000 Kiwi kids in over 7,300 classes around New Zealand.
Food for Thought teaches Year 5 and 6 students how to make healthy food choices, with resources available in English, te reo Māori, and Samoan.
The curriculum is designed by qualified nutritionists and divided into two parts:
- First, a school receives two free classroom sessions, run by a Food for Thought nutritionist. These sessions cover: general healthy eating, food group information, how to read food labels, and spotting sugar levels in drinks.
- Next, the students take part in a visit to a local PAK'nSAVE, New World or Four Square. Here, they put their classroom sessions into practice, where they will learn more about food label reading, product placement, product comparisons and allergy awareness.
Depending on the needs of the students, families and wider community, the programme is also totally customisable (from its activities to duration).
Proving its worth
We're proud of the difference we've made in Kiwi kids' eating habits. Research from 2016 suggests family shops show a 7% reduction in soft drinks and 2% in confectionery consumption after a child completes the Food for Thought programme. This initiative remains as important as ever though, as we continue on our journey to ensure every New Zealander has access to healthy and affordable food.
“I’ve gone through the Food for Thought resources and I’m REALLY impressed. I’m hard to please, by the way, with outside education providers. I found the class, then in-store experience you provided particularly well structured and very beneficial. Being way up here, we often miss out on most opportunities offered in the larger areas, so this was a buzz!” – Cheryl Carmichael, Pukenui School, Kaitaia.