Kiwiana collectibles: Four Square celebrates 100 years with limited-edition Mr Four Square merchandise

3 July 2024

(L-R) Andy Waijers, co-owner operator of Four Square Houhora, and Sam Sutton, store assistant, celebrate 100 years of convenience and customer service.

Iconic Kiwi brand Four Square is celebrating its 100-year birthday on 4 July and is marking the milestone with a range of limited-edition ‘Here’s to a Hundy’ merchandise.

The merchandise includes bucket hats, beanies, drink bottles and tote bags and heroes Mr Four Square, the friendly grocer who has become a New Zealand pop icon and a part of our cultural identity.

Four Square Head of Marketing and CX, Diane Clark says the range was created to make everyday life a little easier, a nod to the convenience offered to Kiwis by the nation’s 200 plus Four Square stores.

"Four Square has been there for countless barbeques, road trips, and everyday missions to top up on the essentials. We want our ‘Here’s to a Hundy’ collection to capture that spirit, with quality products that are vibrant and fun – bringing to life the essence of Four Square,” she says.

The Four Square logo has continued to evolve since it came into existence on 4 July 1924. However, the recognisable red, yellow and green logo has been firmly in place since the 1950s with the colours and the face of Mr Four Square featuring in the ‘Here’s to a Hundy’ merch collection.

Diane says: "Most Kiwis recognise Mr Four Square, he's a cultural icon that’s been reinvented across the years and has even appeared in his own contemporary art – much like a New Zealand version of Andy Warhol's Campbells Condensed Soup.”

"This special 100-hundred-year celebration range of merchandise pays homage to Four Square’s history, but also looks to the future. We want to celebrate all our Four Square stores of today, focusing on what we do best, delivering all the essentials and a whole lot of convenience for Kiwis across our more than 200 stores."

For the chance to own your very own piece of Mr Four Square memorabilia, Four Square’s limited-edition 'Here's to a Hundy' merchandise collection will be available at most Four Square stores across New Zealand from 4 July, while stocks last.

More information on the ‘Here’s to a Hundy’ merch can be found here.