Our Own Brands

We have our own private label brands so we can give our customers the high-quality products they want, but at a fraction of the cost.

Foodstuffs' private label brands have the same taste, quality, and nutritional goodness of those made by competitors. They just come with a lower price so all New Zealanders can enjoy them.

Here are the private labels our customers know and love:

 

Pams has a history that dates back to 1937 and is one of the most trusted and loved brands in the New Zealand grocery market. Including over 3000 products from baking and butchery to fresh produce, Pams helps you create the most delicious meals, at the most affordable prices.

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Pams Finest is the gourmet brand customers turn to when they’re looking for something special, but still want value for money. Each Pams Finest product is made from the highest quality, natural ingredients and contains no artificial colours and flavours. The perfect option if you fancy yourself a bit of a Foodie!

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Our Pams Free Range eggs and chicken are independently audited to ensure they meet strict free-range standards. Pams Free Range chickens enjoy plenty of fresh air, exercise, and a nutritionally balanced diet – the free-range lifestyle is the recipe for fresh from the farm, top-quality chickens. 

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Healthy food shouldn’t have to be a luxury. Pams Superfoods range includes 18 superfood products like goji berries, wild rice, chia seeds, and coconut flour. Pams Superfoods caters to our customers' dietary needs at budget-friendly prices.

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There are many reasons why New Zealanders choose to eat organic products – from health and wellbeing, through to reducing our footprint on the earth. Certified under BioGro NZ and ranging from fresh organic vegetables to mince and meatballs, Pams Organic is an affordable and delicious way for you to incorporate authentically organic products into your life. 

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Whether you follow a gluten-free diet by choice, are intolerant to gluten, or have coeliac disease, our Pams Gluten Free range is right for you. Our Pams Gluten Free range has undergone a rigorous series of checks and testing to make doubly sure the products will meet the requirements of gluten-free New Zealanders! Our Pams Gluten free products also go through taste checks to ensure your gluten-free diet doesn’t mean you compromise on taste or quality.

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Our Value brand products offer you quality essentials without having to pay top dollar. There are more than 450 Value products, including key household staples, like milk and bread, as well as bulk goods and large-size packs.